Samantha Sung

Samantha Sung launched the brand that bears her name in 2006 after a professional journey between New York and Milan and training at Parsons School of Design. The designer builds her identity through original prints, colour and particular attention to dress construction. Floral, geometric and decorative motifs are developed in-house and often produced through hand block-printing techniques, making fabric the protagonist of each collection. Dresses, skirts and coordinated pieces combine retro references with contemporary proportions while maintaining a balance of elegance and practicality. Samantha Sung personally follows the creative process, from yarn selection to colour development, creating a refined and recognizable wardrobe designed to move naturally across different occasions.