A story passed down through generations.


Three generations, one instinct: anticipating desire before it becomes a trend. From a small boutique on the Milano Marittima seafront to an international destination for contemporary luxury fashion.

Chapter I – The Origins – The Father

Giuliano, the visionary from Milano Marittima.

In 1960, Giuliano Zabberoni opened a small clothing boutique on the seafront of Milano Marittima. He called it Julian Blu, a name with an international sound for an ambition that, even then, looked beyond the Adriatic.

Blue velvet walls, zebra-print seating, stage-like lighting: the boutique was a manifesto. Not simply a store, but a place where provincial Italy met Paris, and eccentricity became a language of its own.

He was the one who taught Sabina the art of choosing: “Never buy a piece you wouldn’t know how to tell a story about.”

Giuliano Zabberoni - Founder
Giuliano Zabberoni - Founder
Sabina Zabberoni – Founder & Creative Director
Sabina Zabberoni – Founder & Creative Director

Chapter II – The Daughter

“Fashion is chosen with the eyes and recognised with the heart.”

Sabina Zabberoni is the mind, hand and vision behind Julian. Raised among the fabrics and shelves of her father’s boutique, she transformed a family legacy into one of Europe’s most respected luxury concept stores.

Every season, she personally travels to the fashion capitals – Paris, Milan and New York – building relationships with emerging designers and historic maisons. Her selection does not follow trends: it anticipates them.

“I buy what I would want to wear, what I would want to give to a friend. The rest is strategy, and strategy does not move you.”

Years of curation
40+
Selected brands
300
Boutiques
06

The first store – Cervia, 1960

Blue velvet, zebra light.

Julian Archive, 1960

“When you walked into Julian, you weren’t buying a dress. You were stepping into a stage set – and you walked out transformed.”

Julian Archive, 1973

Sixty-nine years, one signature.

  1. Milano Marittima Giuliano Zabberoni opens the first Julian boutique on the seafront. Blue velvet walls, zebra-print interiors: an aesthetic is born.
  2. The Legacy Sabina joins the family boutique. Her journey through the world’s fashion capitals begins.
  3. The Curation Julian becomes the first Italian retailer to champion a new generation of Japanese and Belgian designers.
  4. Milano Marittima The opening of the flagship marks Julian’s official entry into the international luxury scene.
  5. Digital Julian-Fashion.com brings the Zabberoni family’s distinctive curation to more than 90 countries.
  6. Today Eight boutiques, one global platform, one vision: the same vision Giuliano had in 1960

Family Manifesto

We don’t sell clothes. We preserve a way of looking at the world: curious, discerning and free. The same vision we had in 1960.

The Zabberoni Family