Patagonia
Patagonia was founded in 1973 from the experience of Yvon Chouinard, a climber and craftsman who had been developing climbing equipment since the 1950s with the aim of making it simpler, more durable and more functional. This technical approach soon expanded into outdoor apparel while keeping the relationship between performance and environmental responsibility central. Jackets, fleece, trousers and accessories are designed for activities such as trekking, climbing and surfing, with particular attention to durability, repairability and material choice. Over the years, Patagonia has made sustainability a structural part of its identity, supporting environmental activism and more conscious models of consumption. The result is a brand that combines innovation, functionality and a clear vision of the role business can play in protecting the planet.
