Maison Kitsune

Paris and Tokyo meet in the universe of Maison Kitsuné, created in 2002 by Gildas Loaëc and Masaya Kuroki. The project was conceived as a true Art de Vivre able to move between fashion, music and contemporary culture. The fox, a Japanese symbol of transformation and versatility, became the brand’s emblem and accompanies collections where tailoring, sportswear, knitwear and streetwear coexist naturally. The two founders develop a language balanced between Parisian simplicity and Japanese sensibility, working with everyday pieces, colour, prints and graphic details. Maison Kitsuné carries forward an international lifestyle vision that is playful and refined, where comfort, culture and visual identity remain closely connected.