Casablanca

Founded in 2018 by Charaf Tajer, Casablanca was born from the meeting of French sensibility and Moroccan heritage, translated into an aesthetic that brings together sportswear, tailoring and the imagery of travel. The designer builds each collection around vivid colour, original prints, silk, terry cloth and references to tennis, hospitality and leisure culture. The brand reinterprets the idea of après-sport through a refined yet relaxed attitude, combining Neapolitan tailoring techniques with carefully selected materials and expressive detailing. Printed shirts, track jackets, knitwear and tailoring define an instantly recognisable wardrobe balanced between comfort and elegance. Casablanca creates a sun-filled and decorative universe where colour, craftsmanship and a sense of escape come together in a contemporary and distinctive visual language.