MCM

Founded in Munich in 1976 by Michael Cromer, MCM built its identity around travel, mobility and functional design. The Visetos monogram, inspired by the brand’s Bavarian origins, quickly became one of its most recognisable codes, appearing across bags, backpacks and accessories created for life in motion. Today, Katie Chung leads the creative direction, carrying MCM’s heritage forward through a contemporary dialogue between German design, urban culture and innovation. Leather goods, ready-to-wear and accessories explore practicality, modularity and advanced materials while maintaining strong connections to music, art and travel. MCM continues to evolve through craftsmanship, functionality and experimentation, creating a dynamic lifestyle universe designed around movement and contemporary life.