A journey of people, dreams and milestones, guided by a passion for service and uncompromising quality.
Julian was founded in 1959 by Lia Randi and Giuliano Zabberoni and has grown to become one of Italy's leading multi-brand luxury retailers. What began as a single boutique was, from the very beginning, driven by a clear vision: that a small town on the Adriatic coast could offer a carefully curated selection of the world's finest fashion houses, chosen with the same attention to quality, craftsmanship and detail that defines the maisons themselves. Over the years, thanks to the vision and unwavering commitment of Sabina Zabberoni, Giuliano's daughter, the company steadily strengthened its position, establishing itself as one of Italy's leading names in multi-brand luxury retail.
Three Women, One Vision
If there is one thread that defines Julian's story, it is the women who have shaped its evolution. It all began in 1959 with the shared vision of Lia Randi and Giuliano Zabberoni, whose partnership laid the foundations of the brand.
In the years that followed, their daughter, Sabina Zabberoni, together with Anzia Alici, Giuliano Zabberoni's long-standing business partner, dedicated decades to transforming a single boutique into a leading luxury retail destination. Together, they anticipated changes in the industry and built lasting relationships with the world's most prestigious maisons; partnerships that continue to define Julian Fashion's carefully curated selection today.
From Boutique to Platform
In 2014, Sabina's daughter, Giulia Tondini, recognised that the future of the business extended beyond physical boutiques. Driven by this vision, she created julian-fashion.com, which has since become an international destination for luxury fashion.
A Philosophy of Curation
Three generations, united by the same passion, each embracing the opportunities of their time while shaping the future of Julian Fashion.
People First
Since its foundation, Julian has placed quality and the careful selection of brands at the heart of its philosophy. This commitment is equally reflected in its people. Today, the company employs 130 professionals, 70% of whom are women - a team that has embraced innovation while fostering an international outlook beyond Italy's borders. With a strong commitment to environmental sustainability, inclusivity and the continuous development of its people, Julian continues to evolve while remaining true to the values that have shaped its identity. The company has grown with the same care devoted to curating its brand portfolio: thoughtfully, over time, and driven by people who share a long-term vision for its future.
Looking Ahead
Sixty-eight years after Lia Randi and Giuliano Zabberoni opened the first Julian Blu boutique, the essence of the company remains unchanged: to curate with care, placing expertise, passion and thoughtful research at the service of those who trust its choices. What has changed is its scale, from a single boutique to eight stores and an e-commerce platform serving customers around the world. The tools have evolved, but the people behind every decision have not. For three generations, the Zabberoni family has continued to approach this business as a true craft, guided by experience, dedication and an unwavering attention to detail.
Julian Fashion by the Numbers
- Boutiques: From 2 boutiques (2015) to 8 boutiques (2026)
- Items Handled: From 70k items handled (2015) to 420k items handled (2025)
- Revenue: From €16.7M revenue (2015) to €89.6M revenue (2025)
