44 Label Group

Born from the vision of Berlin DJ and producer Max Kobosil, 44 LABEL GROUP channels the raw energy of techno into contemporary fashion. Rooted in the city’s underground club culture, the brand brings a dark, uncompromising attitude to everyday dressing, with relaxed cuts, bold graphics and a strong visual identity. Music becomes a language of self-expression, shaping a wardrobe that moves between the dance floor and the streets. Driven by individuality and a shared sense of belonging, 44 Label Group captures the intensity of a scene where freedom, creativity and community come together.