On

On was founded in Switzerland in 2010 by former professional athlete Olivier Bernhard together with David Allemann and Caspar Coppetti, with the aim of rethinking the running experience through a new cushioning technology. This research led to CloudTec®, a system designed to deliver soft landings and more responsive take-offs, becoming one of the brand’s defining signatures. Running, trail, training and lifestyle share an approach based on lightness, engineering precision and ongoing material experimentation. The design maintains a clean, functional aesthetic capable of carrying performance beyond the sporting context. On interprets movement through Swiss technology, comfort and innovation, creating products designed to make athletic experience smoother and more natural.