Julian Fall/Winter 2026/27 Window Displays: From Découpage to Shadow

Julian Fall/Winter 2026/27 Window Displays: From Découpage to Shadow

 The Julian Fall/Winter 2026/27 window displays transform nature into a graphic landscape suspended between form, colour and abstraction.

For Fall/Winter 2026/27, the Julian window displays explore the botanical world through a refined visual language inspired by Henri Matisse’s papiers découpés.

In his cut-paper works, the French artist reduced flowers, leaves and organic forms to their purest expression. Freed from detail and from the need to reproduce reality faithfully, nature became colour, rhythm and composition.

This same exploration lies at the heart of Julian’s new window displays concept. Leaves, branches and flowers gradually shed their descriptive features to become bold, recognisable shapes, reminiscent of paper cut-outs. Botanical elements and abstract forms meet across the walls, creating a light and unexpected landscape.

When Form becomes shadow

Shadow marks the central transition within the project. It is not a real projection, shifting with the light, but a painterly reinterpretation of form: what remains of a plant once every detail has disappeared, leaving only its outline.

The wall becomes a découpage surface. Just as Matisse arranged and repositioned his cut-outs until he found a sense of balance, the botanical elements are brought together through a carefully considered interplay of positive and negative space, layering and distance. Each composition emerges from the relationship between presence and absence, matter and space.

A landscape between nature and abstraction

The floral forms take on a dual identity: they evoke the natural world while belonging to an equally graphic and abstract realm. Cut paper becomes a mark, shape turns into shadow, and shadow becomes paint.

Nature, shape, shadow, paint, wall: a visual progression that draws the eye through the windows and establishes a dialogue with the Fall/Winter 2026/27 collections.

The result is a composition that appears still only at first glance. Its forms seem to move freely through space, like fragments of a botanical world resting against the walls, suspended between figuration and abstraction. An essential yet evocative setting, designed to frame the season’s fashion and allow volumes, colours and proportions to create new visual connections.

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