Sportmax

Sportmax was founded in 1969 from the vision of Achille Maramotti, evolving from the previous POP collection and responding to the freedom of American sportswear and Swinging London. From the outset, the brand developed its identity through experimentation with fabrics, tailoring and the ability to engage with emerging cultural languages. Over the decades, numerous creative talents have contributed to its evolution while maintaining an intentionally collective approach rather than one tied to a single public creative director. Volumes, technical materials, precise construction and cross-pollination between minimalism and sportswear define a dynamic and sophisticated wardrobe today. Sportmax continues to explore modernity through research, innovation and constant attention to change.