Haikure

Founded in Italy in 2011, HAIKURE develops a contemporary vision of denim based on design, transparency and research. The project grew from the manufacturing expertise of C&S, a company active in the sector since 1981, combining production knowledge with a relaxed, minimal aesthetic. The name refers to the haiku, the Japanese poetic form associated with simplicity and a relationship with nature, principles that influence the brand’s identity. Jeans, trousers, jackets and essential pieces are reinterpreted through washes, generous proportions and contemporary construction, with denim remaining the main field of experimentation. HAIKURE offers an informal yet refined wardrobe where product quality, attention to the supply chain and modern sensibility coexist in an essential and recognizable language.