GCDS

Founded in Milan in 2016 and creatively led by Giuliano Calza, GCDS was born from the meeting of streetwear, pop culture and Italian craftsmanship. The name, an acronym for God Can’t Destroy Streetwear, reflects the ironic and irreverent attitude that has defined the brand since its first collections. Sweatshirts, denim, knitwear, tailoring and accessories are reworked through intense colour, graphics, bold proportions and references to digital imagery and entertainment culture. Giuliano Calza alternates everyday elements with more elaborate construction, playing on the contrast between spontaneity and glamour. GCDS offers a contemporary interpretation of Made in Italy where craftsmanship and pop culture coexist in an expressive, provocative and immediately recognizable universe designed to celebrate individuality and creative freedom.