Be You

BE YOU – Géraldine Alasio grew from designer Géraldine Alasio’s experience and her encounter with Mongolian cashmere during a journey that deeply influenced the project. Knitwear became the focus of an exploration of colour, softness and fibre quality, developed with respect for the traditions associated with this precious material. Sweaters, cardigans, polos and accessories are created through relaxed volumes, vibrant shades and constructions designed to move across seasons. Géraldine Alasio approaches cashmere with a spontaneous, personal attitude, far removed from overly formal elegance. BE YOU offers contemporary, timeless knitwear where comfort, lightness and quality come together with a simple but distinctive invitation: the freedom to express one’s own identity.