Max Mara

Founded in Reggio Emilia in 1951 by Achille Maramotti, Max Mara brought the principles of Italian tailoring into a modern approach to ready-to-wear production. The coat soon became one of the brand’s defining elements, shaped through fine fabrics, precise proportions and a continual pursuit of balance between elegance and functionality. Today, Ian Griffiths leads the creative direction, evolving the brand’s heritage through outerwear, tailoring and distinctive materials interpreted with cultural references and a contemporary perspective. Max Mara maintains a remarkable stylistic coherence: clean forms, refined construction, sophisticated colours and carefully selected fabrics define an understated and enduring aesthetic. Each collection reflects a sense of ease and precision, allowing the brand to evolve while preserving its strong connection to Italian craftsmanship and tradition.