Lacoste

Everything begins with tennis and René Lacoste, the French champion who in 1933 introduced a new way of thinking about sportswear. The piqué polo shirt and the celebrated crocodile soon became symbols of a relaxed elegance that moved beyond the court. Today, Lacoste continues to develop this heritage through a wardrobe that brings sport, fashion and everyday style together. Since 2023, creative direction has been entrusted to Pelagia Kolotouros, who revisits the Maison’s archives by exploring René Lacoste’s life and personality beyond competition. Polo shirts, knitwear, outerwear, accessories and technical pieces shape a contemporary language where functionality, movement and French refinement remain deeply connected.