Alessandra Rich

Founded in 2010 by Alessandra Rich, the eponymous brand established its presence between London and Milan, developing a distinctive aesthetic shaped by refinement, irony and a deliberately subversive spirit. Romantic and retro references are reinterpreted through lace, collars, bows, polka dots, tweed and lightweight silks, creating a constant contrast between elegance and attitude. Statement dresses, tailoring and decorative detailing remain central, with close attention to Italian craftsmanship, refined fabrics and precise construction. The result is a recognisable style that feels polished yet never predictable, where femininity, sensuality and a rebellious sensibility coexist naturally. Alessandra Rich continues to explore individuality and self-expression through pieces defined by character, confidence and an unmistakable visual identity.