Pucci

Founded in 1947 by Emilio Pucci, the Florentine aristocrat and designer, Pucci emerged from a new way of thinking about colour, movement and sportswear. Geometric and psychedelic prints, lightweight fabrics and fluid construction quickly established a distinctive aesthetic associated with travel, freedom and a Mediterranean spirit. Today, Camille Miceli leads the artistic direction, reinterpreting the Maison’s archive through an immediate, sensual and contemporary perspective. Historic prints, intense colours, dresses, accessories and beachwear are revisited with a sense of lightness and ease while preserving the joyful energy of the brand’s origins. Pucci continues to express a dynamic and spontaneous identity, deeply rooted in Italian culture, colour and movement.