MSGM

MSGM was founded in 2009 from the partnership between Massimo Giorgetti and the Paoloni group, developing from the outset an energetic language closely connected to contemporary culture. Having grown up in Rimini during the era of club culture, Giorgetti brings music, art, photography and urban references into the collections, translating them into intense colour, prints, patterns and unexpected combinations. The designer continues to lead the brand’s creative direction, keeping a spontaneous and immediate approach to fashion central. Tailoring, knitwear, denim, sportswear and accessories coexist in a wardrobe that reinterprets Italian codes with an international attitude. MSGM builds its identity on the energy of the present, combining irony, freedom of expression and constant attention to contemporary visual culture.