Medicom Toy

Founded in Tokyo in 1996 and led by Tatsuhiko Akashi, MEDICOM TOY was built around a simple philosophy: creating things its makers themselves would want. The company transformed collectible toys into a form of creative expression that moves between design, art and contemporary culture. Since the launch of BE@RBRICK in 2001, MEDICOM TOY has developed an instantly recognisable language based on a simple form continually reinterpreted through graphics, materials, scale and finishes. Limited editions, collaborations and ongoing experimentation allow each creation to move beyond the traditional idea of a toy, becoming a collectible object with a strong visual identity. MEDICOM TOY continues to explore the relationship between play, art and design, creating pieces that express imagination, personality and contemporary visual culture.