Santa Maria Novella

The origins of Officina Profumo-Farmaceutica di Santa Maria Novella date back to Florence in 1221, when Dominican friars established a botanical garden to support the convent’s infirmary. In 1612, the apothecary officially opened to the public, beginning a tradition that has now endured for more than eight centuries. Today, fragrances, candles, pot pourri, body care and home products reinterpret this remarkable heritage through carefully selected ingredients and a profound botanical and olfactory knowledge. Historic recipes, distinctive scents and timeless rituals remain deeply connected to Florence and its artisanal culture. Santa Maria Novella brings its heritage into contemporary living through a unique balance of memory, savoir-faire and modern sensibility.