Nike

Nike’s story took shape in Oregon in 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports, the project that would become Nike a few years later. From the beginning, the brand built its identity on research applied to sport, transforming athletes’ needs into product innovation. Running, basketball, training and lifestyle coexist within a recognizable universe where performance, design and culture continually influence one another. The Swoosh, introduced in 1971, became one of the most iconic symbols in contemporary sport. Nike continues to develop footwear, clothing and accessories through advanced materials, movement research and experimentation, keeping central the idea that design can improve athletic experience while also becoming part of everyday life.