Asics

Founded in Kobe in 1949 by Kihachiro Onitsuka, ASICS was created from the belief that sport can support both physical and mental wellbeing. This philosophy is reflected in the brand’s name, derived from the Latin expression Anima Sana In Corpore Sano. From its earliest basketball shoes, ASICS developed a product culture grounded in research, testing and technological innovation, progressively expanding its expertise into running, sport and lifestyle. Technologies such as GEL™ cushioning, performance materials and constructions engineered to support movement remain distinctive elements of the collections. ASICS design is therefore shaped by the meeting of function, comfort and scientific research, today also expressed through sneakers with a strong aesthetic identity. The brand continues to evolve while keeping movement, performance and wellbeing at the heart of its identity.