In the first half of 2026, Julian boutiques became the starting point for a series of encounters, collaborations and experiences built around fashion, yet designed to go beyond the product itself.
From made-to-order tailoring and new collection presentations to music, customisation, food and local culture, each event offered a different interpretation of the identity of the space hosting it.
Six events across Rimini and Milano Marittima, reflecting an approach to retail that is increasingly open to connection, discovery and creative exchange.
TAGLIATORE, the art of made-to-order
21 March · Julian Uomo, Rimini
The season’s first event celebrated Italian tailoring with a special trunk show in collaboration with Tagliatore.
With founder Pino Lerario and the Tagliatore family in attendance, guests had the opportunity to explore the world of Made to Order and discover first-hand the savoir-faire, material research and attention to detail that define the brand.
A more intimate encounter with both the product and the people behind it, accompanied by a cocktail. A moment that brought the value of time, expertise and personalisation back to the forefront.
MIU MIU, a day for SS26
18 April · Julian Donna, Milano Marittima
An entire day dedicated to Spring Summer 2026 and the world of Miu Miu.
Together with the brand team, Julian Donna in Milano Marittima hosted the Miu Miu Shopping Day, turning the collection presentation into an opportunity to connect with clients.
Product, atmosphere and interaction came together to create an experience that expressed the Maison’s identity beyond the collection itself, reaffirming the value of an established partnership and a shared vision of the in-store experience.
BIRRETTE & DJ SET, the first J.U.N. session
24 April · J.U.N. – Julian Urban Nature, Milano Marittima
With the first event at J.U.N. – Julian Urban Nature, the language shifted.
Drinks, music and a DJ set by Frankieboy introduced a more spontaneous and informal dimension, offering a first glimpse into the attitude behind J.U.N.
Rather than an event built around a single collection, it was a moment to come together and begin building a community around the new space. A simple, direct format where fashion and sound became part of the same experience.
THE ANDAMANE, summer attitude
23 May · Maison J, Milano Marittima
In May, The Andamane arrived at Maison J for an event dedicated to the Spring Summer 2026 collection and the brand’s contemporary vision of femininity.
Fluid silhouettes, vibrant colours and a distinctly summery attitude took over the windows and spaces of the boutique, accompanied by a cocktail and the presence of the brand team.
An opportunity to strengthen the dialogue between Julian, The Andamane and Baltimora Studio through a shared approach to retail, shaped by curation, identity and experiences designed to create a deeper connection with the product.
VANS x J.U.N., make them yours
30 May · J.U.N. – Julian Urban Nature, Milano Marittima
With Vans, J.U.N. explored another side of its identity: customisation and urban culture.
During the event, guests purchasing a pair of Vans could have them customised in store by artisans, choosing from studs, beads, laces and other details applied on the spot.
A DJ set by Hollyspleef, drinks and laid-back vibes set the mood throughout the day.
An interactive experience that brought the idea behind J.U.N. to life: not simply a new selection within the Julian universe, but a space designed to engage a younger community through fashion, music and creativity.
DOLCE&GABBANA, a Sicilian experience
12 June · Julian Donna, Milano Marittima
Closing the first half of the year was a full day with Dolce&Gabbana, designed to immerse guests in the Maison’s universe through fashion, fragrances and flavours.
From the Coffee Ceremony to the evening cocktail, the Spring Summer 2026 collection became part of a broader narrative celebrating the brand’s identity and its deep connection with Sicily.
Catering by Fiasconaro and a beverage selection curated by Donnafugata completed the experience, bringing some of Sicily’s most distinctive flavours into the boutique.
Developed together with the Dolce&Gabbana team and the partners involved, the project transformed a day of shopping into an opportunity for shared experiences, while further strengthening a longstanding collaboration.
Six very different events, united by the same idea: the boutique as a place to experience, not simply to visit.
Each project begins with the identity of the brand involved and meets the character of the space hosting it. Sometimes through an exclusive service, at other times through music, food, craftsmanship or personalisation.
It is through this exchange that Julian continues to shape its own vision of retail: curating fashion while creating opportunities to discover it, tell its story and experience it together.
