Familia Familia

Founded in 2018 by Claudia Ranieri and Alessandro Roja, Familia Familia grew from a shared passion for fragrance and an idea of family understood as a network of affection, affinity and shared experiences. Its first fragrances, developed with perfumer Luca Maffei, were conceived as “olfactory postcards”, capturing everyday moments, places and emotions through scent. Claudia Ranieri’s creative vision brings storytelling, imagery and fragrance together in an intimate and contemporary language, where each composition becomes part of a personal memory. Carefully considered raw materials, packaging and graphic details contribute to the brand’s distinctive emotional identity. Familia Familia approaches fragrance as a way to preserve connections and evoke experiences, transforming memories and shared gestures into a personal and recognisable olfactory language.