Diane Von Furstenberg

Diane von Furstenberg founded her eponymous brand in 1972, creating an idea of fashion rooted in freedom, confidence and ease of movement. The jersey wrap dress, introduced in 1974, quickly became the Maison’s defining symbol thanks to its simple, functional construction and natural adaptability to the body. Diane von Furstenberg continues to embody the creative and cultural heart of the project, which over the years has expanded its language through prints, fluid dresses and pieces designed for everyday life. Colour, graphics and versatility remain central to an aesthetic that is recognisable without ever feeling rigid. DVF interprets elegance through practicality, personality and a liberated femininity, preserving the spirit with which the brand helped redefine the 1970s wardrobe.