Gucci

Founded in Florence in 1921 by Guccio Gucci, GUCCI began with a focus on luggage and finely crafted leather goods, establishing a distinctive identity rooted in Italian craftsmanship. Codes such as Bamboo, the Horsebit, the GG monogram and the Flora motif reflect a heritage shaped by functionality, decoration and a strong sense of style. Since 2025, Demna Gvasalia, professionally known as Demna, has led the artistic direction of the House, opening a new chapter by reinterpreting its archive through a bold contemporary language. Ready-to-wear, bags, footwear and accessories bring heritage and experimentation into constant dialogue, with close attention to materials, construction and distinctive details. GUCCI approaches its Florentine heritage as a living source of inspiration, allowing its historic codes to evolve while preserving an unmistakable identity.