Max Mara The Cube

Launched in 2008, Max Mara The Cube transforms the down jacket into a true design system. The project was conceived around the idea of modular, lightweight and functional outerwear, completed by interchangeable accessories that allow each garment to adapt to climate and occasion. Down jackets, gilets and parkas use technical fabrics, reversible constructions and solutions designed to combine protection and versatility. Among the most notable innovations is Cameluxe, an insulation created by recovering excess camel-hair fabrics and combining them with recycled fibres. The Cube brings Max Mara’s outerwear culture into a more technological and contemporary dimension while keeping quality, practicality and material research at the centre.