J Brand founder Jeff Rudes wanted to create the perfect pair of jeans. Now he is turning the denim brand into a fully-fledged fashion label. J Brand, a phenomenon so extraordinary, it has actually changed what “jeans” means. Every fashion editor wears J Brand. Every movie star wears J Brand. How can you tell? J Brand sells more than two million pairs of jeans a year, yet somehow manages to seem niche. Buy online now!