It all started in 1989 when Isabel Marant launched Twen, her first knitwear and jersey brand. She held her first show in her own name in 1995 in the courtyard of a squat, with her friends as models. While some dream of iconic women in glossy magazines, Isabel dresses women for their real lives – walking down the street or zipping off on a scooter. She never takes a piece out of her workshop without trying it on herself. She has always encouraged handmade creations, and collection after collection has fought to keep traditional skills alive, an approach that she refers to as “the ecology of clothing”. Discover now the collection!