If everybody loves, or at least knows, Fendi, the reason is that the brand has a very strong identity. Everything is based on the brand heritage. They sell their story. The writing “ROME” under the Fendi logo brings us inside a set with a specific mood and a history: only one word but many connections. Fendi is the Rome’s brand, just the fact that it is one of the few Italian fashion names that didn’t born in Milan gives to it an original, independent and personal character. What marks the brand from the beginning is the quality they propose, the craftmanship that was the starting point and its style: innovative, intellectual, elegant and exclusive. The research of materials, the use of fur, the study on shapes and contrasts are fixed bases on which they develop different topics. We will always love Fendi’s collections! Discover the collection now!