AXEL ARIGATO

Axel Arigato was launched in 2014 with a disruptive agenda. The idea of Axel Arigato started with the founders, Max Svärdh and Albin Johansson, questioning the whole structure of the industry — why and how you make things. By foregoing seasonal collection, traditional sales channels and engaging with customers directly, Axel Arigato was launched with one main objective: to embrace the now and always look for the tomorrow. Cultural references include music, art and architecture, all of which illustrate the kind of world Axel Arigato wants to project.