NEW AT JULIAN: new perspectives for J.U.N. - Julian Urban Nature & Julian Men
At Julian, buying is a continuous search for brands capable of bringing new ideas, specialist expertise and a distinctive point of view to the selection. For the new season, the menswear universe expands across J.U.N. - Julian Urban Nature and Julian Man, bringing together outdoor innovation, technical performance, experimental design and Italian tailoring.
J.U.N. - Julian Urban Nature: outdoor culture, function and design
The new additions to J.U.N. - Julian Urban Nature strengthen the connection between technical performance, outdoor culture and contemporary everyday dressing.
SNOW PEAK: Where Japanese Design Meets the Outdoors
Snow Peak brings a distinctive Japanese approach to the selection. Founded in Niigata in 1958 by mountaineer Yukio Yamai, the brand grew from specialist climbing equipment into a complete outdoor lifestyle universe. Its apparel and equipment combine functional design, durability and a deep connection with nature, creating products designed to move naturally between urban environments and the outdoors.
DUNST: Seoul Minimalism, Reimagined
From Seoul, Dunst introduces a different perspective. Developed by a multidisciplinary creative studio, the brand reworks familiar wardrobe essentials through clean proportions, relaxed tailoring and understated colours. Its contemporary language reflects Korean design culture while remaining deliberately international, creating pieces that feel minimal without becoming anonymous.
SCARPA: Italian Craft, Built for the Mountains
Italian technical expertise is represented by SCARPA, founded in the Asolo and Montebelluna footwear district in 1938 and owned by the Parisotto family since 1956. With decades of experience in mountaineering, climbing, trekking and trail running, SCARPA combines performance technology with specialist footwear construction, bringing authentic outdoor functionality into the J.U.N. - Julian Urban Nature selection.
JULIAN MAN: experimentation meets iltalian tailoring
For Julian Man, the new season introduces two very different interpretations of contemporary dressing.
SONG FOR THE MUTE: Stories Told Without Words
Sydney-based Song for the Mute, founded by Lyna Ty and Melvin Tanaya, approaches fashion as an evolving story. Creative Director Lyna Ty develops each collection through memories, cultural references and an intense exploration of fabric. Layering, tactile surfaces and unexpected proportions give the brand a distinctive identity where luxury feels personal, unconventional and deliberately imperfect.
LARDINI: Italian Tailoring, Naturally
Lardini represents another side of the contemporary wardrobe: the evolution of Italian sartorial culture. Founded in Filottrano in 1978 by siblings Luigi, Andrea, Lorena and Annarita Lardini, the brand transforms decades of manufacturing expertise into relaxed modern tailoring. Jackets, suits, outerwear and knitwear combine precise construction with softer proportions, creating an elegant but increasingly informal approach to dressing.
A selection built aroubd different ways of moving
Together, Snow Peak, Dunst, SCARPA, Song for the Mute and Lardini expand the Julian menswear selection through complementary perspectives. Technical innovation meets craftsmanship, outdoor functionality meets urban design, and experimental fashion sits alongside Italian tailoring.
The result reflects Julian's approach to buying: selecting brands not because they follow the same aesthetic, but because each brings a clear identity, product expertise and a relevant way of interpreting contemporary style.
