Missoni

Colour, knitwear and graphic experimentation have defined Missoni since 1953, when Ottavio and Rosita Missoni founded the brand in Italy. Zigzags, flame motifs, stripes and multicoloured patterns transform knitwear into an instantly recognisable language shaped by technical expertise and creative freedom. Today, Alberto Caliri leads the creative direction, reinterpreting the brand’s established codes through a more spontaneous and contemporary approach, with renewed attention to texture, proportion and ease. Knitwear, dresses, outerwear and accessories retain a strong chromatic identity while remaining light, fluid and versatile. Missoni continues to evolve a distinctive heritage in which craftsmanship, colour and movement remain central, translating decades of textile experimentation into a contemporary and unmistakable aesthetic.