Moschino

Irony, provocation and pop culture have been part of Moschino’s DNA since the brand was founded in Milan in 1983 by Franco Moschino. Fashion is used as a critical and playful language, turning everyday symbols, logos, prints and surreal details into elements of strong identity. Since 2024, creative direction has been entrusted to Adrian Appiolaza, who continues to work with the Maison’s heritage while placing character, individuality and deliberately unconventional elegance at the centre. Tailoring, knitwear, denim, accessories and dresses are shaped by archival references and contemporary reinterpretations, preserving the irreverent spirit of the origins. Moschino remains a Maison capable of using humour and fashion to challenge conventions and aesthetic codes.