Loulou de Saison

Loulou de Saison took shape in Paris in 2019 from the vision of founder and artistic director Chloé Harrouche, with the idea of building an essential wardrobe that never feels anonymous. The project grew from a personal sensitivity to fashion, imagery and everyday life, developing pieces designed to be lived in naturally. Knitwear, tailoring, outerwear and accessories work with selected materials, measured proportions and subtle contrasts between softness and structure, minimalism and character. Parisian elegance is interpreted through a contemporary lens, prioritizing comfort, precision and freedom of combination. Loulou de Saison creates a discreet and sophisticated modernity where each element is designed to endure beyond the season and accompany a personal, spontaneous and considered style.