Diesel

Founded in 1978 by Renzo Rosso, DIESEL has built its identity around denim, transforming it into a field for experimentation, culture and freedom of expression. Since 2020, Glenn Martens has led the creative direction, reworking the brand’s established codes through extreme washes, innovative treatments, bold construction and a deliberately unconventional attitude. Denim remains at the heart of the collections, alongside outerwear, knitwear, jersey, footwear and accessories shaped by material experimentation and unexpected detailing. Individuality, energy and creative freedom define a direct and expressive approach to dressing. DIESEL continues to evolve its denim heritage through innovation and contemporary culture, maintaining the irreverent and provocative spirit that has characterised the brand since its beginnings.