Etro

Founded in Milan in 1968 by Gerolamo “Gimmo” Etro, ETRO began as a textile company, building its identity through a deep exploration of fibres, colour and decoration. The Paisley motif, introduced into the brand’s collections in the early years, became one of its most recognisable codes, expressing a visual world shaped by travel, culture and craftsmanship. Prints, jacquards, silk and richly textured surfaces define a distinctive language in which textile expertise remains central. Ready-to-wear, accessories and leather goods bring together eclectic references, expressive colour and meticulous detailing, continually reinterpreting the brand’s extensive archive. ETRO continues to evolve through craftsmanship, experimentation and a strong sensitivity to materials and decorative motifs, preserving the cultured and unconventional spirit that has defined its identity since the beginning.