In 1951, Achille Maramotti, freshly graduated in law, decided to dedicate himself to haute couture. His desire was to produce high-quality manufactured women's clothing. The very first collection, a camel coat and a geranium red suit, incorporated the ideals of future production: essential and precise, clean cuts and decisive lines. French inspired designs, but reinvented through the lens of traditional Italian style. Max Mara’ success was immediate. Today, Max Mara is a model and reference point for Italian and international prèt-a-porter; the passion and determination of the founder has been enthusiastically seized by the new generation, continuing the innovative traditions started 60 years ago. Shop online now!