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FASHION MEETS OPTICAL ART
(When Black & White go over ‘n’ above)


A glamorous woman who doesn't want to go unnoticed, to attract attention with her elegant charm, never excessive and always right for the occasion, chooses optical black and white.
A style that has never gone out of fashion.

FASHION ARCHIVE
Making a stunning comeback in the S/S collections, while having never really lost any momentum since its birth, or discovery, in the late sixties when it came to the fore along with Optical Art, the pictorial art movement that rose in these years also known as OP ART.

VICTOR VASARELY
Vasarely was a Hungarian-French artist, who is widely accepted as a "grandfather" and leader of the OP ART movement.

SS 2017 COLLECTIONS
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CHLOÉ - SHIRT
PLEASE PLEATS ISSEY MIYAKE - TROUSERS


FASHION ARCHIVE
The OP ART is a form of art that's often included within the realm of kinetic art, which takes a deeper look at two dimensional illusions. Principally aimed at provoking optical illusions, typically of movement, by utilizing particular abstract subjects or color.
OP artists aim to obtain an effect that induces a state of perceived instability which stimulates the observer. It borrows from Balhaus and De Stijl the concreteness and kinetics which are also typical of Futurism.

SS 2017 COLLECTIONS
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McQ ALEXANDER McQUEEN - TEE
ANN DEMEULEMEESTER -TROUSERS


RICHARS ANUSZKIEWICZ AT LORETTA HOWARD GALLERY
With the first experiments being realized by artists like Richard Anuszkiewicz, Bridget Rily, Julio Le Parc and Victor Vasarely whose art emphasized optical effects.

FASHION ARCHIVE
With such a strong element and distinct fashion inclination, the optical style has become a timeless trend which has been reinvigorated this summer.

SS 2017 COLLECTIONS
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MISSONI - BLOUSE
MAX MARA - LEGGINGS
The message is clear: black and white is a must have that your wardrobe can't miss this summer. Now it is your turn, fearlessly combine optical fantasies and fabric because Optical Glam is made to be interpreted and lived courageously.