Created by the duo Verbal and Yoon, Ambush has a strong Japanese taste but with a western twist, a minimal aesthetic but mixed with innovative prints. It is this combination that turns out to be a winner and makes it possible to become one of the most requested and sought-after brands in a very short time, especially in the music scene. Founded in 2008 as an experimental jewelry brand, it was one of the first to offer gold chockers and chains, and then, over the years, more sophisticated and innovative jewels, such as the "Lighter case" necklace or the "Nobo" brooch. In 2015, however, the first clothing collection that is entirely gender-free and with a strong street appeal debuts in Paris.